About Us

From Humble Beginnings to Heartfelt Designs

Welcome to Tiny and Sweet—a family-run baby and toddler clothing brand born out of creativity, determination, and a whole lot of love.

Our journey started in a small corner of our home, where I was personalising jewellery boxes and bags using a Cricut machine and heat transfer vinyl. Back then, my husband was working as a full-time estate agent, and I was running a modest Etsy shop on the side. It wasn’t long before I discovered the world of personalised baby clothing—and decided to give it a try.

With the most affordable sublimation printer I could find, I began creating one-of-a-kind designs on baby and children’s garments. To my surprise, the response was immediate. Orders began to pour in, and the compliments on my unique designs just kept coming. It became clear that there was something special about what we were offering.

That’s when Tiny and Sweet was truly born.

We made the decision to step away from bags and jewellery boxes and focus entirely on what we loved most—creating stylish, memorable outfits for little ones on life’s most special days. From first birthdays to family holidays, our designs are made to celebrate the moments that matter.

As the business grew, so did our dreams. Eventually, I convinced my husband to leave his well-paying job and join the business full time. It was a leap of faith, but one that allowed us to support our family of six solely through Tiny and Sweet. In April 2024, we proudly bought our dream car—brand new off the showroom floor. Just two years earlier, we were driving a worn-out old Volvo. That moment symbolised how far we’d come.

Fuelled by our growth and ambition, we made a major investment in a high-end direct-to-garment printer. This allowed us to print on 100% cotton garments, elevating the quality of our pieces and expanding what we could offer. It was a game-changer, and our growth since has been phenomenal.

Today, Tiny and Sweet is a trusted brand known for thoughtful, original designs and exceptional quality. Every item is made with care, and every order supports our dream—crafted late at night, often with little ones sleeping just a room away.

We’re incredibly proud of how far we’ve come—and we’re just getting started. With a beautiful future ahead, including the dream of buying our forever home, we remain deeply thankful to our amazing customers. You’ve made all of this possible.

Thank you for being a part of the Tiny and Sweet story.

Here’s to celebrating childhood, one adorable outfit at a time.

— With love,

The Tiny and Sweet Family